American Airlines, The Nature Conservancy, New York Life, and other end user domain buys.

I tried to do last week’s end user domain sales report during DOMAINfest, but some whois servers didn’t like my mobile connection. So it’s a bit late, but hopefully just as useful.

Let’s start off with sales from Afternic.

American Airlines bought the name of its Chairman, TomHorton.com, for $1,000. This was a smart move given that the company is about to battle its unions in bankruptcy. Its public relations firm owns TomHortonSucks.com.

Nashville Wraps, which sells wrapping paper, gift bags, and other packaging supplies, paid $1,700 for GiftWrap.net.

New York Life bought ExecutiveBenefit.com for $1,510.

Dance entertainment producer Break The Floor Productions bought DanceNation.com for $7,500.

Precious Moments, Inc., maker of collectible figurines, paid $X for YourPreciousMoments.com. for $1,088.

Ontario rock climbing gym Climbers Rock Inc. bought KeepClimbing.com for $1,521.

Used bicycle retailer Cycle reCycle of San Jose, California bought BicycleBlueBook.com for $6,500. It’s safe to say the company is working on a used bicycle price list.

The Wind River Visitors Council bought WindRiver.org for $2,788.

Lawyer referral service MyLawsuit.com picked up PatentReview.com for $2,250.

Bloomington, Illinois dentist Mike Milligan paid $1,200 for SnoreStoppers.com.

The Nature Conservancy bought PlanetChange.com for $2,625.

These two sales were at Sedo:

Social Finance, Inc., which hopes to shake up the world of student loans, upgraded its domain from Sofi.org to Sofi.com for a five figure sum (the sale price was retracted).

Virgin Music (EMI Group) paid $8,000 for TheNight.com at Sedo. Any music fans out there know what this is for?

© DomainNameWire.com 2011.

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Related posts:

1. What Domains American Express and Others Bought this Week
2. American Airlines Sticks to .Com for Mobile Site
3. Check out what domains Bayer, Enterprise, and a congresswoman bought this week

Company plans to start promoting a different kind of BYOB.

It looks like GoDaddy.com will start promoting BYOB, but it has nothing to do with beer.

The company filed two trademark applications at the end of last month. The company filed application 85527616 for BYOB and application 85527612 for BYOB Build Your Online Business. Here’s what the applications have to say about the intended use:

C 035. US 100 101 102. G & S: Providing on-line information, namely, help-articles and business resources in the fields of business development and business management; Providing online services to businesses in the nature of bundle programs comprised of one or more functions, namely, domain services, email services, website builder, hosting services, services to increase traffic flow, social media integrations, email marketing, calendar, large file sharing, eFax integration and site analytics, to meet the individual needs of businesses related to online business development, marketing and business marketing

IC 045. US 100 101. G & S: Registering domain names for use on a global computer network

Both applications were filed as 1B, which means the company intends to use the marks in the future.

© DomainNameWire.com 2011.

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Related posts:

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3. Sedo’s Parent Company Sells Display Marketing Business

Company protected brand with domain purchase but doesn’t use it yet.

Best Buy’s Super Bowl commercial yesterday promotes what Best Buy calls “Phone Freedom”, although it doesn’t call it that by name in the ad.

But it helps explain why the company paid $2,588 to buy PhoneFreedom.com last month.

I received an email promotion from the company today that touts phone freedom:

At the bottom of the email is a link to BestBuy.com/phonefreedom.

Paying such a small price for PhoneFreedom.com certainly makes sense, even if the company doesn’t plan to push traffic to PhoneFreedom.com. It’s good for brand protection.

That said, I’m baffled by the decision to not at least forward PhoneFreedom.com to the Best Buy site. I think someone dropped the ball here.

© DomainNameWire.com 2011.

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Related posts:

1. NBC Approves Two Go Daddy Ads for Super Bowl
2. GoDaddy reveals Super Bowl commercial featuring the Pussycat Dolls
3. GoDaddy ad approved for Super Bowl

Two GoDaddy.com Super Bowl commercials drive new sales record.

The results are in…

Regardless of what you thought of GoDaddy.com’s two Super Bowl commercials yesterday, they appear to have had the intended result for the world’s largest domain registrar.

According to the company, yesterday saw its highest sales ever for a Super Bowl Sunday. This is the company’s eight consecutive year advertising in the Super Bowl.

The company also says that .co saw a tenfold increase in registrations. That’s an early number from last night. Last year .co reported a 35x increase compared to a typical Sunday. Although I doubt .CO Internet pays for its ad with immediate registrations, the Super Bowl ad goes a long way to building its brand. Don’t be surprised if proprietors of some new top level domains try this tact in future years.

GoDaddy was the only advertiser to include a QR code in its ad, and the company says it received record mobile traffic. I think this was a smart move given that many people are away from home when they watch the Super Bowl.

© DomainNameWire.com 2011.

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Related posts:

1. GoDaddy.com Purchases Second Super Bowl Commercial
2. Bob Parsons credits Super Bowl ads for $1 billion in sales
3. GoDaddy to Advertise in 2010 Super Bowl

Sedo.com is holding a premium auction of .EU domain names from February 9,2012 through February 16,2012 .The auction includes a wide selection of .EU domain names with a reserve range from $1 – $499 .

EURID,the company behind .eu,released its latest magazine,filled with online security advice and tips for Europe’s small- to medium-sized enterprises (SMEs).

Sterling Jewelers submitted a complaint with the WIPO Arbitration and Mediation Center,asserting legal rights over two domain names : KayJewelers.mobi and KayJewelers.xxx .

Brown University began snapping up .xxx domain names in an effort to prevent pornographers from exploiting its name and its trademark.The University spent $100 for each domain name.However,the University has no intent to use them .

A year ago  ICANN allocated the last five IPv4 address blocks to the five Regional Internet Registries in a ceremony with leaders from the Internet Architecture Board and the Internet Society.

Starting on 1 February, declarations for domain deletion and change of holder are being phased out. For registrants, this means a simpler and swifter processing of your transactions.